Sunday, 21 April 2013

— The propaganda model the its filters part one corporate ownership


  The propaganda model the its filters
   
  “The mass media serve as a system for communicating messages and symbols to the general
populace. It is their function to amuse, entertain, and inform, and to inculcate individuals with
the values, beliefs, and codes of behaviour that will integrate them into the institutional
structures of the larger society. In a world of concentrated wealth and major conflicts of class
interest, to fulfil this role requires systematic propaganda.” Noam Chomsky and Edward Herman manufacturing consent 1988.
   
  In 1988 Noam Chomsky and Edward Herman published a book called the Manufacturing consent. Which introduce the propaganda model, the idea that the mass media is being controlled? To chop and change information that gets broadcasted on television or published in newspapers. All in order to shape and control public opinion. This is done through a series of five filters that determine what news becomes.  They are known as corporate ownership, advertising, sources, flak and anti communist.
   
  The first filters are known as corporate ownership. Corporate ownership is when the big businesses start pushing influence on media for easy spreading of their own interests. With a firm focus on profit and not on concern for the public they constantly disrupt the flow of information that would be harmful for their business. They will not allow the mainstream media broadcast something that would be a complete polar viewpoint. Making sure that the dissenting option is only allowed in brief limited timeframe in the media before being pushed aside completely. All to hide the fact that they are being bias and holding back information from the public to create one there trying to put out to the general public. As a result media news coverage of any issue becomes bias in favour of the status quo.
   

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