The propaganda
model the its filters
“The
mass media serve as a system for communicating messages and symbols to the
general
populace. It is their function to amuse, entertain, and inform, and to inculcate individuals with
the values, beliefs, and codes of behaviour that will integrate them into the institutional
structures of the larger society. In a world of concentrated wealth and major conflicts of class
interest, to fulfil this role requires systematic propaganda.” Noam Chomsky and Edward Herman manufacturing consent 1988.
populace. It is their function to amuse, entertain, and inform, and to inculcate individuals with
the values, beliefs, and codes of behaviour that will integrate them into the institutional
structures of the larger society. In a world of concentrated wealth and major conflicts of class
interest, to fulfil this role requires systematic propaganda.” Noam Chomsky and Edward Herman manufacturing consent 1988.
In 1988 Noam
Chomsky and Edward Herman published a book called the Manufacturing consent.
Which introduce the propaganda model, the idea that the mass media is being
controlled? To chop and change information that gets broadcasted on television
or published in newspapers. All in order to shape and control public opinion.
This is done through a series of five filters that determine what news
becomes. They are known as corporate
ownership, advertising, sources, flak and anti communist.
The first
filters are known as corporate ownership. Corporate ownership is when the big
businesses start pushing influence on media for easy spreading of their own
interests. With a firm focus on profit and not on concern for the public they
constantly disrupt the flow of information that would be harmful for their
business. They will not allow the mainstream media broadcast something that
would be a complete polar viewpoint. Making sure that the dissenting option is
only allowed in brief limited timeframe in the media before being pushed aside
completely. All to hide the fact that they are being bias and holding back
information from the public to create one there trying to put out to the
general public. As a result media news coverage of any issue becomes bias in
favour of the status quo.
No comments:
Post a Comment