Compared to books and newspapers
broadcasting brought both information and entertainment into the home and
covers everyday subject matter
Brought information & entertainment into the home
Everyday subject matter
Main source of information for many people – therefore plays
an important role in politics
Intimate relationship with broadcasting, more than other
cinema or newspapers
Live – bringing events to our home we have a god’s eye view of
events and feel that we are part of them
Mostly funded through advertising – commercial -
subject to market forces
Cable and satellite technology has fragmented the audience,
but TV is still a mass medium - ‘the most massive’ (McQuail, 2005:
35)
Radio
US: 1920
Westinghouse in Pittsburgh, Pennsylvania became the
first US commercial broadcasting station to be licensed when it was granted
call letters KDKA.
UK:
BBC: 1922
Ireland: 1926
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TV
US: 1940- transcontinental
Half of all U.S. households had TV sets
by 1955
UK:
BBC – 1930s (suspended for the war, 1939 – 1946)
Commercial, ITV, 1954
Ireland: 1960s
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